Definition and Examples of Division in Rhetoric

Definition and Examples of Division in Rhetoric In classical rhetoric, division is the part of a speech in which an orator outlines the key points and overall structure of the speech. Also known in Latin as the divisio or partitio, and in English as the partition. The etymology originates from  the Latin, divide. Observations of the Term The partition is of two parts: the speaker can state the material on which there is agreement with the opponent and what remains in dispute, or can list the points to be proved. In the latter event it is important to be brief, complete, and concise. Cicero notes that there are additional rules for partition in philosophy that are not relevant here.(George Kennedy, Classical Rhetoric and Its Christian and Secular Tradition, 2nd ed. University of North Carolina Press, 1999)The Latin term divisio is related to partitio, but indicates that the main heads of the argument are prepared in view of the opposing position. The author of  Rhetorica ad Herrenium describes the divisio as having two parts. The first contains the points of agreement and disagreement between litigants arising out of the narrative. This is followed by a distribution, which is made up of two parts: the enumeration and the exposition. The enumeration involves telling how many points one will make. The exposition is th e giving of the points to be discussed. No more than three points are recommended. Cicero (Inv. 1.31) indicates that the partitio can take two forms: points of agreement and disagreement with a stated problem, or the matters which we intend to discuss are briefly set forth in a mechanical way. In theory, partitio heads should be explicit but in actual speeches this is the exception rather than the rule. Commonly the partitio is much less obvious (at least to modern readers).(Fredrick J. Long, Ancient Rhetoric and Pauls Apology. Cambridge University Press, 2004) An Example of Division/Partitio So you can see what the situation is; and now you must decide yourselves what is to be done. It seems to me best first to discuss the character of the war, then its scale, and finally the choice of a commander.(Cicero, De Imperio Cn. Pompei. Cicero: Political Speeches, trans. by D.H. Berry. Oxford University Press, 2006) Quintilian on Partitio [A]lthough partition is neither always necessary nor useful, it will, if judiciously employed, greatly add to the lucidity and grace of our speech. For it not only makes our arguments clearer by isolating the points from the crowd in which they would otherwise be lost and placing them before the eyes of the judge, but relieves his attention by assigning a definite limit to certain parts of our speech, just as our fatigue upon a journey is relieved by reading the distances on the milestones which we pass. For it is a pleasure to be able to measure how much of our task has been accomplished, and the knowledge of what remains to do stimulates us to fresh effort over the labour that still awaits us. For nothing need seem long, when it is definitely known how far it is to the end.(Quintilian, Institutes of Oratory, 95 AD, translated by H.E. Butler)

Steel office building Essay Example | Topics and Well Written Essays - 500 words

Steel office building - Essay Example As a result, world’s tallest buildings have extensively applied steel to prop up their colossal mass which had been an engineering test. Today, steel is regarded as useful in gargantuan structures in the future like the Tokyo megacity. Steel also has a high strength to weight ratio (Madsen 2005). Compared to other building materials, steel has an ideal strength to weight ratio and its light weight makes it effortlessly moved and directed which translates to reliable constructability. In addition, Reinforced concrete has a shorter floor-to-floor height by about 2 feet per floor compared to steel (Freed 2011). Steel as a building material resists rust and atmospheric corrosion making it reasonably less vulnerable (Freed 2011). When buildings are made using corrosive metals, they weaken gradually and collapse catastrophically. For this reason, steel, a non-corrosive metal, offers permanent structure (Madsen 2005). The construction of permanent structures using steel is due to being non-reactive to oxygen or other components in the atmosphere. In addition, steel does not drench in water even when bare and this means that steel does not rot (Freed 2011). While some building materials like wood have trouble cutting into precise shapes and sizes during manufacturing Madsen (2005) reveals that steel can easily be manufactured into the right shapes and sizes under the guidance of structure specifications. Madsen (2005) points out that reinforced concrete also has numerous design possibilities given that concrete takes form and provides unique aesthetics. As a result, no extra work is needed to shape steel building materials at the construction site . When used in construction, steel is recyclable and reusable which makes it sustainable especially in constructions where building wastes landfill and waste management are problematic. Through the reduction of building waste, steel building materials

Starbucks. PESTLE and Porter five force analyses Assignment

Starbucks. PESTLE and Porter five force analyses - Assignment Example It sells both cold and hot drinks, salads, sandwiches, snacks, pastries, coffee beans, and also other items like mugs, tumblers, etc. The revenue generated by the company in the year 2012 is $13.29 billion, and the operating income is $1.99 billion. The total number of employees is 149,000 till 2011. Starbucks was also the first to introduce the system of Starbucks Express. Through this system Starbucks can order online, so that when they visit the store their order would be ready for them and they would not have to wait. Even a Starbucks Card Apps was introduced for the iPhones and Android users to make payments online. This study aims at discussing the market environment of Starbucks through the strategic tools such as PESTLE and Porter five force analyses. An evaluation of the critical success factors would also be helpful in assessing the business environment further. In the next section the strategic analysis would be further done in details by identifying the strengths and weak nesses, resources, core competencies and the value chain of Starbucks. Finally the strategic fitness of Starbucks would ascertain the sustainability of the company.PESTEL is the macro environmental analysis tool, which is used for scrutinizing the political, economical, social, technological, legal and environmental factors. In this study the in-depth PESTLE analysis of UK would assist in understanding the business environment of Starbucks.... The present prime minister of UK is David Cameron, who has taken several initiatives in dealing with the ongoing recession and for diminishing the fiscal deficit of the country. Economical Factors Due to the economic slowdown and a decline of 0.8 percent in the growth rate, the rate of job cuts is also increasing in UK. The rate of unemployment was recorded to be 8.1 percent in 2011, and expectation of an increasing unemployment rate was high. It has been projected that by 2012, the unemployment rate would be 8.3 percent, which is the highest in 16 years. So it can be said that the economic conditions would also affect the customers who visited coffee shops and restaurants because the purchasing power of people has decreased. Social Factors The government of the country has to face many challenges for maintaining the stages of public services on recommendation. Since the budget deficits, slowing economic condition and other economic issues, so the authorities were not in a condition to maintain the level of expenditure on the projects associated with social welfare. (Marketline, 2012a, p. 4). In UK people prefer to have coffee more than tea, so though economic conditions are adverse, but people would not change their preference for coffee, which would also benefit Starbucks. Technological Factors UK has the second largest aerospace after US. The manufacturing sector of the country supports about 276,000 employees. The government of UK has also stated that the level of knowledge in science and innovation has increased in the country by 1.9 percent in the year 2004, and it is expected to rise to 2.5 percent by 2014. Even coffee shops in the country are technologically well equipped. It can be understood by

Starbucks Pricing and Promotion Strategies

Starbucks Pricing and Promotion Strategies Starbucks has always been the venue one would receive the best coffees. However, in the 1970s, one had to travel all the way to their one and only store in Seattle Historic Pike Place Market. The name Starbucks rose from the classic American novel, Herman Melvilles Moby Dick. Thanks to Howard Schultz, Starbucks eventually expanded out of Seattle in the 1990s. First to the United States and eventually out to the rest of the world. Now, Starbucks has more than 9000 locations in over 30 countries. Not only that, Starbucks now serves espresso, lattes, Frappucino and many other interesting beverages. MARKET TARGETING Starbucks initially targeted young college students, social classes, and neighborhoods that would be ready to the idea of buying a $6 coffee and spending time with friends at their stores. With rapid growth and expansion, Starbucks target market expanded rapidly to include every individual of every age. In the foreign countries, they began targeting small towns, rural communities, ethnic neighborhoods, highway rest stops, etc. In Singapore, Starbucks started their target from the office workers who would need a good coffee while in a rushing to work. Following that, practically every individual of every age became their target. However, in Singapore, we still can see that only those very sociable, well-aware of good coffee and young tend to hang-out at Starbucks. We rarely see the elderly or a family sitting in Starbucks for coffee. Starbucks marketing strategy involved positioning its outlets as a place where consumers can spend time other than their home or work. Each of its stores was made as comfortable and relaxing as possible. Not only that, they tried to make it accessible and readily available where most people go to relax. For example, shopping malls, where most friends choose to hang-out especially the ladies. And, ladies as we all know, are very sophisticated people who would like everything good and of top-class qualityThe coffee giant achieved the comforts through comfortable furniture and relaxing music. Over the past several years, Starbucks also included offerings such as wireless internet, handicapped access, complimentary books, and common areas for collaboration. While Starbucks stores are positioned as locations where customers can spend time in a comfortable setting, their product lines are positioned at the higher end in regards to prices and quality. PRICING STRATEGIES Starbucks products are priced higher than most other brand coffees due to the image its brand carries. However, they knew just how to put a higher price and yet get their targeted market to buy their coffees without thinking twice. Starbucks began to offer $1 bottomless 8 oz. cup of coffee, with unlimited refills that cost approximately 50 cents less than any other Starbucks products. They also implemented value strategies that emphasized more on inexpensive products rather than being perceived as unaffordable to price-skittish consumers. For example, the introduction of the $3.95 breakfast pairings, including popular breakfast items paired with a coffee, and highlights $2 brewed coffees instead of the more expensive specialty drinks. When quality becomes the desire of the target market, then pricing is no longer much of an issue. That is somewhat the case for Starbucks. They have created such an experience the Starbucks experience that most of their customers go back to them for their coffees because of the ambience, comfort and their great coffee, even if they could get an almost similar coffee for half the price at some other coffee outlet. PROMOTIONAL STRATEGIES Starbucks has implemented numerous promotions to reach its targeted market. One of the promotions that Starbucks has used is the Starbucks Card. Starbucks Card is a technique that gives customers the opportunity to promote Starbuckss products through a referral system. When a customer purchases a gift card, it not only shows brand loyalty, but it also provides the company with free advertising, and brings in new customers. Starbucks also provides a card for corporate sales, which are used for extrinsic rewards to show employee appreciation for a job well done, or a gift to a client. Another promotional implementation is that they deliver coffees to offices or work places without any coffee size restrictions. There are very few or rare coffee outlets that are willing to deliver without placing any conditions or restrictions. Thirdly, they appeal to a diverse customer base by offering international teas and coffees to accommodate those customers that want a taste from home or for locals that enjoy tea. Lastly, using the aid of performing a good deed as a means for promotion Starbucks contributes to several non-profit organizations as a way to improve brand image and awareness in local communities. DISTRIBUTIONAL CHANNELS Starbucks formed some business alliances with certain organizations to further promote its brand. One of these alliances formed was Barnes Noble Bookstores in the year 1993. Both companies were able to promote their brand and at the same time improve their image. Starbucks also formed alliances with United Airlines in 1996 and now, their coffees are served on the United Airlines. Not only that, Starbucks has made alliances with many other organizations through which, it has improved its branding, sales and image. RECOMMENDATIONS FOR FUTURE DEVELOPMENTS Starbucks should continue to carry their rare and unique variety of food and drink products. New and different combinations should be introduced frequently and the products that deliver the best results should be retained and added to the permanent menu. The line of personal equipment products by Starbucks can be extended and offered at the retail level or on the companys web site. Starbucks could introduce a line of premium fruit drinks. Starbucks could re-design its outlets at the more popular places to be larger and cozy at the same time. They could change the size of the outlet thats most popular to hold at least double the number of customers their normal outlets do. These new designs should incorporate a comfortable feel for the customer and encourage large gatherings. In the targeted areas, the new store should be able to accommodate a small conference of up to 15 people. Ultimately, what they should achieve is the ability to host business meetings, book signings and much more. Thirdly, customers can be rewarded with free cups of coffee for accumulating a certain amount of points on their Starbucks card and coupons could be issued. Another recommendation is that television commercials be shown creating a distinct difference between Starbucks and their closest competitors. The point must be driven that premium coffee shipped from around the world cannot be substituted by others. Starbucks could also sponsor events that are in line with the interests of customers who purchase premium products. This would include sponsoring professional golfing events, college games, the arts and business conventions. College students, young professional adults and those with more disposable income should be targeted. CONCLUSION In conclusion, Starbucks has made quite a benchmark in its coffee business through thoughtful marketing strategies. Despite not being very upfront in terms of its service, they still are a brand that is not comparable with any other coffee brand. This is because, the ambience and atmosphere that one finds in a Starbucks outlet is rarely found in any other coffee outlet. Not only that, their extensive and unique coffee is another very attractive marketing strategy.

Much of Christina Rossetti’s poetry has a very depressing and rather :: English Literature

Much of Christina Rossetti’s poetry has a very depressing and rather sombre tone, which can be sometimes used to infer the way in which she viewed life and times, which she was living in. However, despite this sombre theme throughout her poetry it can ... Much of Christina Rossetti’s poetry has a very depressing and rather sombre tone, which can be sometimes used to infer the way in which she viewed life and times, which she was living in. However, despite this sombre theme throughout her poetry it can be argued that it was not only her life that influenced her poetry but also the time in which shewas living. Many historians have suggested that the era in which Rossetti lived was a rather ‘bad’ time, the second half of the nineteenth century was a rather strange period and the Pre-Raphaelite Movement made quite an artistic group. The Pre-Raphaelites, being young, talented, and having many ideas of their own, felt stifled by the rigidity of the Royal Academy's idea of what tasteful, beautiful art should be. The PRB held the haughty belief that the only true great art came from before the 16th century Italian painter, Raphael (hence the society's name). Raphael represented high renaissance, a time when painters, instead of letting their subjects dictate their qualities to the artist, would manipulate the subject into their own ideal of beauty. Thus, all realism was lost. The PRB, with full spirit, denounced this art of idealization, and led the way to produce works based on real landscapes and real models, and paid intense attention to accuracy of detail and color William Holman Hunt, D.G. Rossetti, John Everett Millais, William Michael Rossetti, James Collinson, Thomas Woolner and F.G. Stephens founded the Pre-Raphaelite Brotherhood (PRB) in 1849. In some ways it was an impulsive venture, the PRB aimed to produce works that were innovative in style and substance, and expressive of direct, sincere feeling. And behind this lay the persistent ambition to be noticed and ‘make a name’. As well as painting, they were also committed to the literary arts, and nearly all the PRBs wrote poetry. These painters had a specific agenda. Instead of painting the typical still-lifes, landscapes and seascapes, they drew their subject matters from medieval tales, bible stories, classical mythology, and nature. Using bright colors on a white background, the artists were able to achieve great depth and brilliance.Although some of Christina Rossetti’s earliest versese were published in The Germ, a magazine produced for a short time by the Pre-Raphaelites, and she sat as a model for several of Dante Gabriel Rossetti’s paintings, she was not

Why Do People Fail to Mature

The teenagers of our generation, with all the latest Innovations and novelties today, are being fed with lots of information and lore. To our dismay, taking in too much information will end up being strapped on a chair, paralyzed, and unable to move. Managing to contain all these backup ideas Is difficult. Our mind Just keeps on storing files. But what about our Are you sure you can handle it? A great paradox In a teenager's life, too much knowledge makes one unable to function.The problem with teens these days, they get ahead of themselves, making them curious about legion things. Exploring the unknown is fun and exciting for it enriches our minds with new Ideas and thoughts. However, using liberty to do Is quite over the line. The question is, are the teenagers of this generation ready? Unequivocally, no, they are not ready. Well, at least, not now, not yet. Whilst on the other hand, I assays again, if your emotional growth is stunted, do you think that you have developed enough to say that you have really matured? If you ask me. I do not think so!If your emotions control your actions and decisions and If you make these fast and careless, you might want to have second thoughts. This factor, your emotions, hinders your maturity growth. Our feelings are our weakness. Ergo, we must take Into considerations compromising in making our decisions. It Is for us to make our cognitive and emotional maturity to grow forth. We must develop this gradually. We gain too much knowledge than we could take in. However, we are not capable of handling this much for we are not yet ready. Our intellect may have been pacing up UT our psychological aspect isn't catching up that fast.You are a teenager, undergoing puberty, who is in the middle of being an adult and being a child. If you rush ahead in knowing things, you must not know, and hastening the chances of being an adult immediately will get you stacked in an adolescent body with a child's mind. It is comparable to the metamor phosis of butterflies. If you crack open the cocoon, rushing it to become a butterfly, yes, you came out as a butterfly, but onto fully developed one. Because of the vast world around us, we tend to get befuddled and curious by arioso things.We rush in knowing too much than we could carry which holds back our emotional maturity. If you want to be mature, act like it. You must be responsible enough to make better decisions. Do not do doltish and idiotic stuff. Start acting your age. Do not get ahead of yourself. Use your brain. It's not above there for nothing. You are not yet ready. You may gain knowledge, but your emotional health is suffering. That's why we fail to mature. Other factors may have been excelling, but you cannot be a butterfly it you haven't gone into a cocoon.

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